"Our editors had predictive knowledge of a post's success, so we launched a project to quantify that. Now, we use that information to surface content to make sure it gets the best audience possible."
Lyle P.M. Smith, Data Scientist
"We had lots of different tools that were specialized, from sales to marketing to analytics. We wanted an environment where we could store and manage the data so that we could actually understand it, and look at it without siloed points of view."
Bobby Gill, Data Analytics Director
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