Digital media analytics for every medium
Stay focused on every ad, article and author.
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Use Looker to build scalable, reusable dashboards that show how each channel affect the others. Get a holistic view of your content, from how ads perform to unique content metrics to which authors have the lowest bounce rates.
Our editors had predictive knowledge of a post's success, so we launched a project to quantify that. Now, we use that information to surface content to make sure it gets the best audience possible.
Lyle P.M. Smith, Data Scientist
We had lots of different tools that were specialized, from sales to marketing to analytics. We wanted an environment where we could store and manage the data so that we could actually understand it, and look at it without siloed points of view.
Bobby Gill, Data Analytics Director Learn more arrow_forward
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Business intelligence, big data analytics, or a 360° view of your customers. Whatever you need, Looker can help. Talk to our data experts.
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