"Our editors had predictive knowledge of a post's success, so we launched a project to quantify that. Now, we use that information to surface content to make sure it gets the best audience possible."
Lyle P.M. Smith, Data Scientist
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Bobby Gill, Data Analytics Director
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"The new media landscape is constantly changing, and so the ways of assessing what's working and what's not are constantly changing. That requires a level of flexibility in figuring out how to the information to better inform your decisions, which Looker really empowers us to do."
Daniel Mintz, Head of Data & Analytics
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