You’ve got a lot of data. So, why rely on siloed sources that only provide a partial picture? Dig deeper and find what you need to drive leads, improve conversion rates, and increase spend.
Centralize Your Data
No more manually stitching together all your data sources to get a complete picture. Centralize your data sources and join them with Looker so that you can focus on the analysis you need to drive revenue.
Know Your Customers
Gain deeper insight into your customers and their entire journey. Combine multiple data sets, track cross-channel customer behavior, and segment customers by the attributes that matter to them.
Build A Data-Driven Marketing Strategy
Make Looker your single source of truth for all your marketing data. Define metrics once, and easily build and share custom dashboards to keep everyone on your team on the same page.
What your Marketing team can do in Looker
Track KPIs: Monitor key campaign metrics like CPC, CTR, and CPA
ROI Analysis: Understand the spend and revenue generated by every campaign and medium
Alerting: Set up custom rules to receive email alerts when any tactic or ad goes wrong
Cross-channel Attribution Analysis: Identify trends in customer behavior between and across all of your marketing channels
A/B Testing: Analyze how your variations influence key user behavior based on statistically significant results
Holistic View: Get the entire view of a user’s experience on your website, from every click to conversion
Conversion rates: Monitor and optimize conversion rates by channel, content, and audiences
Acquisition channels: Track where new leads and customers are coming from
Cohort Analysis: Quickly segment your data and analyze how different segments behave over time
Start your free trial
Tap into the real value of your data with a free 21-day trial of Looker.
"One of the things I think Looker has really enabled my team to do, is be self-sufficient with the data."
Layne Cox, Growth Marketing
Accelerate Your Marketing with Looker Blocks
Deploy Looker Blocks, pre-built pieces of code based on common analyses, to get going faster. Reuse the work others have already done rather than starting from scratch, then customize the blocks to your exact specifications.