Do more with your data

You’ve got a lot of data. So, why rely on siloed sources that can provide a partial picture? Bring the data from your marketing analytics tools together to find the insights you need to help drive leads, improve conversion rates, and manage spend.

Centralize your marketing data

No more manually stitching together your data sources to get a complete picture. Centralize your data sources and join them with Looker so that you can focus on the analysis you need to help drive revenue.

Know your customers

Gain deeper insight into your customers and their entire journey. Combine multiple data sets, track cross-channel customer behavior, and segment customers by the attributes that matter to them.

Build a data-driven marketing strategy

Make Looker your single source of truth for your marketing data analytics. Define metrics once, and easily build and share custom dashboards to keep everyone on your team on the same page.

Start your free trial

Tap into the real business value of your data with a free trial of Looker.

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What your marketing team can do in Looker

How do your marketing analytics stack up? It's time to learn how to use marketing data to help understand how each channel is driving leads and which of those leads converts to revenue.

Marketing Analytics Dashboard

Campaign analysis

  • Track KPIs: Monitor key campaign metrics like CPC, CTR, and CPA
  • ROI analysis: Understand the spend and revenue generated by campaigns and medium
  • Alerting: Set up custom rules to receive email alerts when tactics or ad go wrong

Web analytics

  • Cross-channel attribution analysis: Identify trends in customer behavior between and across your marketing channels
  • A/B testing: Analyze how your variations can influence key user behavior based on statistically significant results
  • Holistic view: Get the view of a user’s experience on your website, from click to conversion
Website Traffic Dashboard
Lead Dashboard

Customer acquisition

  • Conversion rates: Monitor and help optimize conversion rates by channel, content, and audiences
  • Acquisition channels: Track where new leads and customers are coming from
  • Cohort analysis: Segment your data and analyze how different segments behave over time

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Love your analytics

Business intelligence, big data analytics, or a 360° view of your customers. Whatever you need, Looker can help. Talk to our data experts.

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