Do more with your data

You’ve got a lot of data. So, why rely on siloed sources that only provide a partial picture? Bring the data from all of your marketing analytics tools together to find the insights you need to drive leads, improve conversion rates, and manage spend. Business Intelligence for marketing can uncover which campaigns are working and, more importantly, which aren't.

Centralize Your Marketing Data

No more manually stitching together all your data sources to get a complete picture. Centralize your data sources and join them with Looker so that you can focus on the analysis you need to drive revenue.

Know Your Customers

Gain deeper insight into your customers and their entire journey. Combine multiple data sets, track cross-channel customer behavior, and segment customers by the attributes that matter to them.

Build A Data-Driven Marketing Strategy

Make Looker your single source of truth for all your marketing data analytics. Define metrics once, and easily build and share custom dashboards to keep everyone on your team on the same page.

What your marketing team can do in Looker

How do your marketing analytics stack up? It's time to learn how to use marketing data to understand how each channel is driving leads and which of those leads converts to revenue.

Marketing Analytics Dashboard

Campaign Analysis

  • Track KPIs: Monitor key campaign metrics like CPC, CTR, and CPA
  • ROI Analysis: Understand the spend and revenue generated by every campaign and medium
  • Alerting: Set up custom rules to receive email alerts when any tactic or ad goes wrong

Web Analytics

  • Cross-channel Attribution Analysis: Identify trends in customer behavior between and across all of your marketing channels
  • A/B Testing: Analyze how your variations influence key user behavior based on statistically significant results
  • Holistic View: Get the entire view of a user’s experience on your website, from every click to conversion
Website Traffic Dashboard
Lead Dashboard

Customer Acquisition

  • Conversion rates: Monitor and optimize conversion rates by channel, content, and audiences
  • Acquisition channels: Track where new leads and customers are coming from
  • Cohort Analysis: Quickly segment your data and analyze how different segments behave over time

Start your free trial

Tap into the real value of your data with a free 21-day trial of Looker.

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How marketing customers use Looker

"Looker allows us to save all the things we've done in the past and make it shareable. We can share the insights we come up with, which gives us a ton of leverage."

Justin Krause, Business Intelligence Developer

"Data allows us to better interact and connect with our customers, and create the most optimal experience for them."

Kate Caputo, Sr Manager, Business Intelligence

"Because our business is not like the next, we needed something for us. Looker’s been able to customize it to fit what our business needs."

Simon Goble, Chief Marketing Officer

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"Even if you don't have a strong data background, if you notice a trend you can ask the system what’s changed. It enables people to slice and dice things, without having to use code."

Erik Johansson, Growth Analyst

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"Having data at our fingertips allows us to be smarter in how we talk to our consumers. This would be really hard to do without the streamlined data access that we have with Looker."

Geoff Sanders, VP of Digital Marketing, CRM, & Loyalty

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"One of the things I think Looker has really enabled my team to do, is be self-sufficient with the data."

Layne Cox, Growth Marketing

Accelerate your marketing with applications

Teams have more marketing data at their fingertips than ever before, but more often than not, actually getting all the answers they need from marketing data analytics tools is still out of reach.

Digital marketing analytics BETA

Looker’s digital marketing application pulls together data from Google Ads, Facebook ads and more, to help you understand and compare your ad channels.

Dig into campaigns and keywords, optimize spend and allocation, and maximize channel ROI, all from a single product.

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Love your analytics

Business intelligence, big data analytics, or a 360° view of your customers. Whatever you need, Looker can help. Talk to our data experts.

Request a Demo