Better data helps to build data experiences that lead to better games. Gaming analytics can be used by product managers, developers, and marketers to see which features are used most, discover levels or areas in the game players are getting stuck, and identify player lifetime value.
Unlike other gaming analytics tools with siloed results, Looker combines marketing and behavioral data so you can acquire the right types of players for your game. This combination allows you to connect your revenue to marketing spend and determine which networks, campaigns, and creative strategies gain the greater results.
Player retention and repeated gameplay require a deeper analysis of the data generated by your players. Unlike other mobile gaming analytics tools that may look at piecemeal data and limit your analysis, Looker leverages the power of databases like BigQuery and Snowflake to answer questions directly in the fastest and most efficient way.
Standardizing important metrics, like D7 retention or Return on Ad Spend (ROAS), creates consistency and accuracy. By applying a central logic definition to your metrics, all of your team members will be on the same page when it comes to your data.
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Business intelligence, big data analytics, or a 360° view of your customers. Whatever you need, Looker can help. Talk to our data experts.Request a demo