Better data helps to build better games. Product managers, developers, and marketers can use game data analytics to see which features delight players, discover levels or areas in the game where players are getting stuck, and identify player lifetime value.
Unlike other gaming analytics tools that have siloed results, Looker combines marketing data with behavioral data so that you can acquire the right types of players for your game. This combination allows you to connect your revenue to marketing spend and determine which networks, campaigns, and creative strategies to optimize for greater results.
Player retention and repeated gameplay require a deeper analysis of the complete data generated by your players. Looker leverages the power and scale of databases such as BigQuery and Snowflake to bring your data together, enabling you to answer questions directly in the fastest and most efficient way.
Standardizing important metrics, like D7 retention or Return on Ad Spend (ROAS), creates consistency and accuracy. By applying a central logic definition to your metrics, all of your team members will be on the same page when it comes to your data.
Looker Blocks® are pre-built pieces of code that seamlessly integrate - if you need more specific data points for your retail analytics, Looker Blocks® can be customized to fit the exact needs of your business.