Better data helps you make better decisions and build better games. Gaming analytics can be used by product managers, developers, and marketers to understand which features are used, discover levels or areas in the game players find challenging, and identify player lifetime value.
Unlike other gaming analytics tools which don’t provide a complete view of the user experience, Looker helps combine marketing and behavioral data so you can identify and acquire the right types of players for your game. This combination can allow you to connect your revenue to marketing spend to help determine which networks, campaigns, and creative strategies deliver the happiest players and highest ROI for your business.
Player retention and repeated gameplay require a deeper analysis of the data generated by your players. Unlike other mobile gaming analytics tools that may look at piecemeal data and limit your analysis, Looker can leverage the power of databases like BigQuery and Snowflake to help you gain a more complete view of your data to answer important questions.
Standardizing important metrics, like D7 retention or Return on Ad Spend (ROAS), can create consistency and accuracy. By applying centralized governance to your metric definitions your team members can self-serve and collaborate with trusted metrics.
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Business intelligence, big data analytics, or a 360° view of your customers. Whatever you need, Looker can help. Talk to our data experts.Request a demo