Increase revenue with gaming analytics

Leverage mobile and video game analytics to investigate and understand user behaviors and experiences to help you create and to deliver new — winning — games.

Determine players’ behaviors to create better games

Better data helps you make better decisions and build better games. Gaming analytics can be used by product managers, developers, and marketers to understand which features are used, discover levels or areas in the game players find challenging, and identify player lifetime value.

Level up your monetization strategy

Unlike other gaming analytics tools which don’t provide a complete view of the user experience, Looker helps combine marketing and behavioral data so you can identify and acquire the right types of players for your game. This combination can allow you to connect your revenue to marketing spend to help determine which networks, campaigns, and creative strategies deliver the happiest players and highest ROI for your business.

Analyze your data to answer questions

Player retention and repeated gameplay require a deeper analysis of the data generated by your players. Unlike other mobile gaming analytics tools that may look at piecemeal data and limit your analysis, Looker can leverage the power of databases like BigQuery and Snowflake to help you gain a more complete view of your data to answer important questions.

Standardize metrics across games

Standardizing important metrics, like D7 retention or Return on Ad Spend (ROAS), can create consistency and accuracy. By applying centralized governance to your metric definitions your team members can self-serve and collaborate with trusted metrics.

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Getting data into everyone’s hands is a game-changer

Looker & Google Cloud can help you level up on your data game to gain accurate insights into players and ways to drive revenue.

game analytics dashboard

Grow your gameplay metrics

  • Gaming analytics overview: Track important KPIs, discover key insights, and make better decisions with real-time analytics
  • Optimize campaign spend: Take a multi-angled look at campaigns, from channel to creative and even deeper into event-level intelligence. Take advantage of automated bidding for real-time bid adjustments in order to help optimize installs and increase revenue
  • Dig deeper into ad revenue: Connect the dots between in-app ad revenue and game metrics so that you can create the right ads on the right channels at the right time for more effective campaign results. Keep players “in the game” and in the moment by better understanding sweet spots for ad placement to help balance monetization and retention

Optimize gameplay experience

  • Reduce churn: Go beyond simple retention metrics to identify areas or levels where players have problems and optimize them to help decrease quits and reduce churn
  • Balance difficulty, economy, and content: Monitor KPIs for insights to help your product team rebalance the game economy and track results
  • Improve user experience: Help maximize gameplay with games that are constantly updating through the insights found in user behavior
video game engagement dashboard
player analytics dashboard

Unlock customer insights

  • Invest in valuable players: Build sustainable growth by standing out in crowded marketplaces to help find players that fit uniquely to your games
  • Find true lifetime value: Combine revenue sources to help get a full picture of each player’s LTV at any point in their lifecycle
  • Cohort analysis: Create custom cohorts that can show deep trends within the group to help make product decisions that change the game

Futureplay advances to the next level of mobile gaming with data.

G-Loot leverages data to develop games players love.

King uses data to make games more fun.

Love your analytics

Business intelligence, big data analytics, or a 360° view of your customers. Whatever you need, Looker can help. Talk to our data experts.

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