Turn big data into real opportunities

Understand every aspect of your retail & eCommerce business, from how web page activities impact conversion rates to finding friction points in the purchasing process. Give your teams the info they need to take action and drive purchases.

Optimize Your Sales Performance

Looker provides ecommerce business intelligence solutions that provide valuable insights and allow you to gain a better understanding of your promotional cycles. Highlight breakdowns across demand stages. Find pain points on the path to purchase and, ultimately, maximize profits.

Identify eCommerce Trends

How can you stay on top of trends if you have no data about what’s trending? Use ecommerce data analytics to learn more about brand performance by category, analyze product availability, identify gaps in supply chain efficiency, and decrease unnecessary expenditures.

Know Your Customers

Learn more about your customers so that you can give them more of what they want and increase your revenue in the process. With analytics software for retail and ecommerce businesses, you can track customer behavior, identify which customers are the most valuable, and gain more insight into shopping cart behavior.

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Upgrade your Retail & eCommerce analytics with Looker

Retail businesses now have access to more data than ever before thanks to ecommerce data analytics. Looker comes equipped with powerful tools that help discover profitable insights and create opportunities to grow your business.

retail analytics dashboard

Retail Analysis

  • Track eCommerce KPIs: From revenue, to shopping cart abandonment, to conversion rates and life customer values, all of your Key Performance Indicators are easy to measure and track
  • Optimize Sales Performance: Our ecommerce business analytics tools will help boost online retail sales by using predictive modeling to identify consumer trends and update prices based on supply and demand
  • Sequencing Transactions: Having the ability to organize customer behavior data is invaluable to your business. That’s why our retail analytics allow you to sequence customer transactions in order to focus on the big picture

Category & Brand Management

  • Category Performance: As a prominent feature on our retail analytics dashboard, you can identify top performers in product categories and use it to your advantage to make savvier purchasing decisions
  • Maximize Profitability: BI retail data can be used to inform your decisions about which promotions to run (and when), how to make marketing choices based on geolocation, and when to take items off the shelves and into your online store, maximizing your profits
  • Improve Inventory Management: Make more efficient purchasing decisions with real time insights on how your inventory is performing to make sure high-demand products never run out of stock
  • Alerting: Set up custom rules to receive email alerts when top-performing products need to be restocked
category management dashboard
customer analytics dashboard

Customer Trends & Behavior

  • Customer Profiles: Have customers easily create a profile to learn more about their shopping habits, their order history, and their preferences
  • User Loyalty: Access user behavior data to discover more about what encourages your customers to make buying decisions
  • Repeat Purchase Patterns: Compare and contrast the behavior of one-time buyers vs. your best customers in order figure out new promotions and marketing tactics to drive more business

How eCommerce customers use Looker

"Data is so important to Bonobos because we are a digitally native company with a 360 view of our customers."

Andrew Malzberg, Manager of Insights and Analytics

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"Prior to Looker we had tons of Dashboards with no Governance and we couldn’t rely on the results. It was Data Chaos. Now with Looker and AWS Redshift - people across the company are empowered to find their own answers."

Caitlin Moorman, Dir of Insights and Analytics

"Looker is a whole company tool. It's not something that just our Marketing or Product team uses. It's the first place that people go if they have a question and need an answer."

Justin Riservato, Director of Data Engineering & Data Science

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"What is most important to me is the end product: how do I actually use it to answer the questions, and make informed decisions to move the business forward?"

Ali Weiss, SVP of Marketing

"The Looker platform helps us stay lean and maintain a smaller and more nimble team. With that, we are better able to serve our customers."

Jack Chang, Manager of Business Intelligence

Accelerate your business intelligence

Looker Blocks® for eCommerce

Looker Blocks® are pre-built pieces of code that seamlessly integrate - if you need more specific data points for your retail analytics, Looker Blocks® can be customized to fit the exact needs of your business.

Looker Blocks® serve as a starting point for all your data needs, like optimized SQL patterns, holistic web analytics or report selectors with real-time data capabilities--simply do more with our retail business analytics software.