Gain insight about how your business works by easily combining data from disparate sources.

Old Way
Reshape your data to your tool’s specifications, usually into inflexible star schemas The tool adapts to your data’s schema, whatever it is
Data in your BI tool grows stale until refreshed Connect directly to any SQL database so data is always fresh
Brittle physical organization of data in the database Virtual schema in code applied at query-time gives you flexibility
Data is siloed in app-specific databases Make sense of any structured or semi-structured data with one tool


Avoid inflexible physical schemas and OLAP cubes with a new approach that retains row-level detail and transforms your data on the fly.

Old Way
Powerful but disorganized SQL All the power of SQL, organized and reusable with LookML
ETL: Enforced pre-transformation ELT: Transform at runtime
OLAP Cubes; Summary tables Row-level detail


Keep everyone on the same page by centralizing the definitions of your business metrics and prevent the chaos that comes with workbook-based analytics.

Old Way
Everyone imposes their own meaning on data Centrally-defined, version-controlled business logic lives in the software
Collaboration is hard or impossible Collaboration and versioning using Git, the best-of-breed tool used by programmers
Standalone, workbook-based desktop application Authoring and viewing all in your browser
Only one developer can work on a universe at a time Every analyst gets their own sandbox to prototype new work. Push new definitions to production when they’re ready.
No way to audit or roll back to a previous version Every version of your definitions easily accessible


Give everyone in the organization the ability to get reliable, trustworthy, up-to-date answers to their questions—no SQL required.

Old Way
Analysts can explore; No one else can Business users self-serve to governed data
A small subset of the data is available for exploration Connect directly to the database to explore all your data
Explorers make up their own meaning for the data, leading to chaos Explorers use centrally-defined business metrics, keeping everyone on the same page


Chart, graph, format, and visually explore your data, right in the same platform that you use to prepare and transform your data.

Old Way
Export data excerpts to specialized visualization tools Web-native, interactive visualizations across your entire data ecosystem
Hard to share dynamic visualization Visualizations live in-browser
Dashboards are inflexible and require special tools to update Business users can drag & drop to create or edit their own dashboards
Limited to included visualizations Plug in any custom visualization you can code in D3


Don’t stop at visualization. Leverage the value of your data wherever you need it across the web, on your mobile device, and right in your existing workflows.

Old Way
Sharing is hard Sharing is as easy as sending the URL to your colleague
Data is locked in your BI tool Access your data in your existing contexts—in Slack, Salesforce, wherever you need it
Scheduling data delivery is hard or impossible Everyone can schedule delivery to email, webhooks, chat, S3 or FTP
Export, download locally, upload, then import Export locally or export directly to Google Drive, Dropbox, S3
BI isn't integrated into the web Fully embeddable with SSO. Responsive mobile design. Full RESTful API

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The best way to understand Looker is to experience it in action. Along the way, we’ll answer your questions about what, why, how and what’s next.

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