The Looker Difference

Compare the old way with the Looker way.

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Analytics evolved

Looker delivers a new approach to analytics. Building upon the best of what’s come before, Looker reimagines analytics for today’s faster databases. Providing powerfully simple analytics for everyone, in any industry.


Gain insight about how your business works by easily combining data from disparate sources.


Avoid inflexible physical schemas and OLAP cubes with a new approach that retains row-level detail and transforms your data on the fly.


Keep everyone on the same page by centralizing the definitions of your business metrics and prevent the chaos that comes with workbook-based analytics.


Give everyone in the organization the ability to get reliable, trustworthy, up-to-date answers to their questions—no SQL required.


Chart, graph, format, and visually explore your data, right in the same platform that you use to prepare and transform your data.


Don’t stop at visualization. Leverage the value of your data wherever you need it across the web, on your mobile device, and right in your existing workflows.

Love your analytics

Business intelligence, big data analytics, or a 360 view of your customers. Whatever you need, Looker can help. Talk to our data experts.

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