Data and analytics evolved

At Looker, we believe better decisions happen when everyone can access the right data the right way. BI and data visualization solutions were initially designed to build reports and dashboards. Delivering data experiences that support all the ways modern organizations make decisions requires a new approach.

Looker’s data platform goes beyond BI to help organizations deliver impact through data experiences that fit the way people work. Looker integrates seamlessly into business workflows, embeds into third-party systems, and enables companies to build their own data applications. All while delivering world-class business intelligence capabilities.

The Looker platform unlocks the value of your data to deliver insights with impact and create data experiences tailored for every part of your organization. Business executives, data analysts, application developers, data scientists, customers, and business partners. Anyone who needs data to do their jobs can benefit from Looker capabilities.

Looker delivers data experiences

Business Intelligence

Simplify the creation of reports and dashboards and avoid stale data and siloed approaches to business logic with enterprise-class BI.

Embedded Analytics

Tap into the value of your data. Embed data, visualizations, and insights right where users need them to improve efficiency and decision making.

Applications

Build a full spectrum of data experiences. Or choose from a range of pre-packaged applications to deliver purpose-built, plug-and-play experiences.

Data Delivery

Schedule and automate the distribution of reports, insights, data sets, and query results on common formats and platforms. Send alerts and updates when something changes.

Workflow Integration

Use pre-built integrations in seconds, or build your own using Looker’s robust APIs. Support data science and other advanced analytics workflows.

Looker allowed us to scale and trust that people are making decisions on accurate data.

- Sean Bave, General Manager and VP
StackOverflow

The Looker Data Platform

data wherever you need it—across the web, on your mobile device, and right in your existing workflows

Old Way
The Looker Platform
Data consumers have limited, confining ways to access data. Data is not available in-workflow, and users must log in to the analytics tool to open reports and dashboards Tailored data experiences. Embedded analytics to share data anywhere. Seamless integration with existing workflows and 3rd-party tools. Use data the way your organization needs to with robust APIs
Data teams focused on building reports and dashboards. Spend your resources on ad-hoc requests, not strategic initiatives Data teams curate interactive data experiences, allowing users to build their own reports and dashboards
Data teams waste hours extracting data for analysis. Cubes and extracts quickly become stale and need frequent updating In-database architecture and automated data delivery eliminate repetitive data extraction tasks. Users always see data that is fresh
Isolated approaches to metrics and business logic. No governance of metrics and KPIs built into the system. Data chaos Unified, governed, and clear metrics make data analysis easy. All users inherit updates made to metrics or underlying data

Compare business intelligence tools

Compare top business intelligence tools and features and see why Looker stands out.

Tableau vs. Looker

Tableau is optimized for in-memory data extracts, which, over time creates management and governance challenges. Looker’s centralized, agile modeling layer creates a trusted environment for all users to interact with — all without any data extraction.

Compare Tableau & Looker

Power BI vs. Looker

Power BI is a cloud offering, but can only be deployed in Microsoft’s own Azure public cloud environment, limiting future flexibility. Looker’s multi-cloud flexibility offers a modern cloud and on-prem SQL database solution future-proofs your data strategy.

Compare Power BI & Looker

Sisense vs. Looker

Sisense’s proprietary ElastiCube architecture creates cumbersome deployments as customers attempt to scale. Looker’s centralized modeling layer defines business rules that are accessible by all users and downstream processes.

Compare Sisense & Looker

MicroStrategy vs. Looker

MicroStrategy’s centralized semantic layer requires skilled IT resources, leading to bottlenecks and limited agility. Looker’s LookML centralized, accessible modeling layer lets more users collaborate.

Compare MicroStrategy & Looker

Qlik vs. Looker

Qlik Sense and Qlikview require data to be extracted to a proprietary in-memory database. Looker’s centrally managed modeling layer promotes reuse of dimensions and measures as business rules only need to be defined once without extracts.

Compare Qlik & Looker

See it in action

A data-driven day: an intro to Looker as a business user

See how Looker works in an eCommerce company

Get a complete picture of your customer journey