The pain of the past

Data bottleneck

Only analysts have access to the data
Wait in line to get a new or updated report
Wait again when you need to dig deeper

Data Chaos

Everyone has access to some of the data
Nobody can see the full picture
Metrics are not consistent, so data is not trusted

A future with balance

Data defined by analysts for everyone to use
A single-source of truth everyone can work with
A tool that gives you dashboards and row-level detail

Analytics evolved

We believe everybody should have access to reliable analytics to make data-driven decisions. And to deliver on this promise, we had to reimagine and rebuild how analytics are done from the ground up. Our new approach to analytics builds on the best of what’s come before, combined with a rich flexible data platform that takes advantage of all the latest technology advancements of storing and processing huge amounts of data. This is not just modern BI, this is a modern data platform that can serve the data needs of an entire company.


See the full picture by easily combining data from disparate sources

Old Way
Reshape your data to fit your tool Adapt Looker to fit your data
Stale data in your BI tool Direct connection to any SQL database, so data is always fresh
Brittle physical organization of data in the database Virtual, code-based schema applied at query-time for flexibility
Data siloed in app-specific databases Make sense of all your data in one tool

Retain row-level detail and transform your data on the fly. No need for inflexible physical schemas or OLAP cubes

Old Way
Powerful but disorganized SQL All the power of SQL, organized and reusable with LookML
ETL: Enforced pre-transformation ELT: Transform at runtime
OLAP Cubes; Summary tables Row-level detail

Keep everyone on the same page by centralizing the definitions of your business metrics. Say “goodbye” to the chaos of workbook-based analytics

Old Way
Everyone imposes their own meaning on the data Centrally-defined, version-controlled business logic lives in the software for everyone to use
Collaboration is hard, if not impossible Collaboration and versioning with Git
One developer working on a universe at a time Every analyst gets their own sandbox. Prototype new work and push to production when you’re ready
No way to audit or roll back to a previous version Every version of your definitions easily accessible and implementable

Give everyone in the organization the ability to get reliable, trustworthy, up-to-date answers to their questions—no SQL required.

Old Way
Only analysts can explore Everyone across departments can self-serve from curated data
Ad-hoc analysis only available on a small subset of data Connect directly to the database to explore all your data
Everyone makes up their own definition of metrics Metrics are defined centrally for everyone to use

Chart, graph, format, and visually explore your data, right in the same platform that you use to prepare and transform your data

Old Way
Export data excerpts to specialized visualization tools Web-native, interactive visualizations across your entire data ecosystem
Hard to share dynamic visualization Visualizations live in-browser
Dashboards are inflexible and require special tools to update Business users can drag & drop to create or edit their own dashboards
Limited to tool-supported visualizations Plug in any custom visualization you can code in D3

Leverage the value of your data wherever you need it — across the web, on your mobile device, and right in your existing workflows

Old Way
Sharing is hard Sharing is as easy as sending the URL to your colleague
Data is locked in your BI tool Access your data in your existing contexts—in Slack, Salesforce, wherever you need it
Workbook-based desktop applications 100% browser based
Scheduling data delivery is hard or impossible Everyone can schedule delivery to email, webhooks, chat, S3 or FTP
Export, download locally, upload, then import Export locally or export directly to Google Drive, Dropbox, S3
BI isn't integrated into the web Fully embeddable with SSO. Responsive mobile design. Full RESTful API

Love your analytics

Business intelligence, big data analytics, or a 360° view of your customers. Whatever you need, Looker can help. Talk to our data experts.

Request a Demo