Rethinking Data

A Whole New Approach to Business Intelligence

Request Demo

Why Looker?

Looker has harnessed the power of SQL to create a uniquely powerful data analytics platform that helps companies get real value from their data. Now anyone can ask sophisticated questions of the data using familiar business terms.

Define Metrics Once
Data analysts get knowledge of the data out of their heads and into LookML, Looker’s simple yet powerful data modeling language. Define business metrics (e.g. lifetime customer value, conversion rate) and explain how tables relate to each other once, and then let Looker write the right SQL to answer any data explorers' questions.

Make Data Beautiful and Meaningful
Visualizations help you tell a complete story with data. Create easy-to-read reports and beautiful dashboards that also allow users to drill in and keep exploring. Easily share data-rich visualizations anytime--from any device.

Leverage Today’s Technologies
Today’s databases query massive amounts of data with great ease. Because Looker connects directly to your database, you are able to truly leverage that power. No data to extract. No software to download. No limits on what you can explore.

Build a Data Culture
When the whole company has reliable, trustworthy answers--and analysts are no longer a bottleneck--everyone can answer their own questions and make more informed, data-driven decisions.

See it in action

A data-driven day: an intro to Looker as a business user

See how Looker works in an eCommerce company

Get a complete picture of your customer journey

How Looker works in 5 simple steps


Connect Looker to any relational database, like Amazon Redshift or Google BigQuery.


Let Looker automatically generate a data model from your schema.


Embellish the data model with custom dimensions and measures that reflect your company’s unique business logic.


Give all your users—technical and non-technical—access to Looker to answer their own questions through reports, dashboards or just exploring the curated environment you have built.


Relax as Looker translates their business questions into performant (and dialect specific) SQL.

Don’t take our word for it

Customers rate Looker “Fastest Implementation”

Looker beat other vendors in overall:
  • Ease of Use - Top to bottom, Looker is easier

  • User Adoption - More data lovers switch to Looker

  • Average Months to Go Live - Shave time, cut costs

Love your analytics

Business intelligence, big data analytics, or a 360 view of your customers. Whatever you need, Looker can help. Talk to our data experts.

Request a Demo