Heap automatically captures every user behavior across websites and applications - clicks, taps, gestures, form submissions, page views, field changes etc. - and allows you to enrich your data with custom APIs and 3rd-party integrations (e.g. Shopify, Salesforce). Have you ever wanted to understand the common paths your users take to a conversion goal (e.g. order purchase, free trial sign up etc.)? This block will help you visualize and measure the ways users move across your website or application to or from a specific action.

Once Heap Connect is enabled, data will begin syncing on set intervals to the warehouse of your choice. Heap supports Snowflake, Redshift, and BigQuery as well as S3. The User Flow Analysis block provides out-of-the-box flow analysis and a custom Sunburst visualization on top of Heap data in your warehouse. You can also modify the LookML to tailor the views or report for your specific use cases.

With this block you can:

  • Visualize the ways users move across your website or application
  • Analyze the common event patterns leading to or from a defined conversion goal
  • Measure the common pageview flows leading to or from a defined conversion goal
See the code