Big Squids Lifetime Value block allows companies to create machine learning models understand your customers’ future lifetime value. This includes examining critical questions like; What is the Lifetime Value of my individual customers, what drives their loyalty, and how do I create more of these customers? Use the Block to identify such customers early in the customer journey and tailor your engagement strategy accordingly. Knowing which customers to target to grow lifetime value, deploy limited resources to help cultivate these relationships with an understanding of the behaviors that drive and motivate high value customers. Then contemplate strategies to increase lifetime value and expand revenues. The Big Squid Lifetime Value block: Make Smarter Decisions, Faster.