Bring together data from all of your online advertising platforms - Google Ads, Facebook Ads, LinkedIn, etc. - for a holistic view of campaign performance. Powered by Alight Analytics’ marketing intelligence platform ChannelMix, the Paid Media dashboard normalizes KPIs across sources so you can compare performance and optimize future ad spend. Just connect your sources via ChannelMix’s native API integrations, and your data will be prepared for analysis in your Looker dashboard - no coding, SQL or API maintenance required.
With this dashboard, you’ll be able to report on: