Datazoom’s video streaming product performance block for OTT provides dashboards to visualize high level Audience Growth, Audience Engagement, and Ad metrics. The Datazoom SDK collects standardized data from any OTT mobile app or website, which can be accessed by all Datazoom Looker blocks in real time.

Use this block to:

  • View how many users are watching content and how much content is being watched.
  • Predict user growth and compare user engagement with benchmarks.
  • Categorise users by their engagement level, and understand the variables that drive a high level of engagement.
  • Find out how many ads are being served and what content they are being served within.
  • Determine if ads are successfully viewed or if they are driving users away.
  • Filter reports by Ad ID, Content Title, Engagement Category and more.

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