The Marketing Attribution Block provides first and last touch attribution models for application and web data collected by Segment. Multi-touch attribution models enable you to get an even more complete picture of the customer journey through acquisition channels. In addition to first and last touch, this block includes out of the box models for:
Customize the block to the session definition, lookback window, and custom attribution model that best captures channel performance for your business.
Use-Cases
Industry
Gain a holistic view across your data warehouse and optimize across the board.
This Block provides an overview of BigQuery cost and performance across all services and users.
This block is for customers using Mobility Data Platform. It will help you build a Fleet Safety Report from the...