mParticle is a complete way to manage mobile data. Connect your data to a single SDK, built just for mobile. Send it instantly to the most relevant app services. Blocks will help you establish the foundations of your analysis, which you can then augment with additional objects based on your customized schema.

With mParticle you can:

  • Capture a comprehensive set of mobile data points that represents how users interact with mobile apps, such as custom app events, eCommerce transactions, app sessions, screen views, app state transitions (e.g., app going to background or coming to foreground), push messages, crashes, attribution sources, etc.
  • Identify users with various types of user identities and track user attributes.
  • Build audiences from your app users based on what they have done within your apps, and send resulting segments to ad platforms (facebook, twitter, appnexus, etc.) for marketing purposes.