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Message Engagement Analytics by Braze

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The Braze Currents Message Engagement Block comes pre-loaded with Views, Models, Explores and Visualizations for Braze customers using Currents, with a focus on Message Engagement event types. The current version of this block analyzes message engagement funnels.

This Block uses events from the Message Engagement category of Braze’s Currents product, a data streaming export that allows for granular exploration of event-level data. We provide pre-built Dashboards and Explores so you can easily view and leverage Currents data for your specific use case.

Analyses possible with this Block include:

  • Event funnel visualization
  • Deliverability monitoring
  • Top campaigns by engagement rates
  • Conversion behavior analysis
  • Uninstall tracking over time
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