This block provides in-depth analyses on first-touch and last-touch revenue attribution, customer acquisition cost by channel, channel ROI, and more.

From high level marketing attribution to deep user-level conversion metrics, this block provides the analyses necessary to take your digital marketing to the next level. Uncover which channels bring in the most conversion, and what campaigns are most effective at nudging users to take desired actions.

Key analyses included in this block are:

  • Conversions by Channel - understand which channels result the most conversions
  • First touch and last touch analysis - see which campaigns affect customer acquisitions and purchases on different methodologies.
  • Revenue v. CAC - compare customer acquisition cost and to the average revenue each customer brings by channel

Learn more about how to leverage Segment for Marketing Attribution.