Marketing Analytics by Adobe Site Catalyst

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The Adobe Site Catalyst Block is based on a FTP extract of event level Site Catalyst data from Catalyst DWH. Reach out to your Adobe contacts to obtain this data if you are a Site Catalyst customer.

Obtaining access to event level data from Site Catalyst enables granular and customized analytics via Looker for your website. The block provides the basis for metrics including:

  • Site Traffic: Daily Active Users, Event Counts, Visit Counts
  • User Retention: Bounce rate, New vs. Returning Users
  • Visit Engagement: Duration of Visit, Average Visit Duration

You can slice and segment these metrics based on any of the information you capture in Site Catalyst and modify for your use case.

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