Marketing Analytics by Adobe SiteCatalyst
Learn moreThe Adobe SiteCatalyst Block is based on a FTP extract of event level SiteCatalyst data from Catalyst DWH. Reach out to your Adobe contacts to obtain this data if you are a SiteCatalyst customer.
Obtaining access to event level data from SiteCatalyst enables granular and customized analytics via Looker for your website. The block provides the basis for metrics including:
- Site Traffic: Daily Active Users, Event Counts, Visit Counts
- User Retention: Bounce rate, New vs. Returning Users
- Visit Engagement: Duration of Visit, Average Visit Duration
You can slice and segment these metrics based on any of the information you capture in Site Catalyst and modify for your use case.
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Use-Cases
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Industry
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