Get up and running with out-of-the-box insights for Google Analytics 4, Google Analytics 360, Campaign Manager, Display & Video 360 and Search Ads 360. Activate data from Looker in Google Marketing Platform with Actions for Ads (via Customer Match) and Google Analytics (via Data Import).

Looker's Blocks and Actions for Google Marketing Platform were crafted in partnership with Google experts to quickly provide a foundation of robust and shareable analytics for Google Marketing Platform advertising and web data. These fully-customizable Blocks and Actions offer interactive data exploration, new slices of data with light ML predictions baked in and activation paths back to Google Marketing Platform to leverage your first-party data to more effectively target audiences.

Blocks for Analytics 360 and Google Analytics 4 are built on BigQuery export. Blocks for Campaign Manager + Display and Video 360, Search Ads 360 and Google Ads are built on Google's Data Transfer Service files in Google BigQuery.