Google Analytics Premium (GA or GAP) provides data around users, sessions, and website engagement, giving you a deeper understanding of your customer experience.

Give users the ability to easily run any report that can be found in GA’s native reporting platform, and analyze your full GAP data set, all within Looker’s snappy, intuitive interface. Use this Block to explore website engagement and user retention across audience types and sources to identify behavioral trends and friction points for all your various cohorts of customers. Take advantage of the deeper, more complex analysis possible with this premium offering, including customizable funnels and attribution models, to get a complete picture of the customer journey through your web page. A sampling of the analysis in this block includes:

  • Sessions and Visitors - find every critical metric and evaluate your website usage in its entirety, then drill down on any trend to understand behavior at the individual user level
  • Bounce Rates - identify the pages, content, and functionality driving customers off your website and smooth any friction points to increase customer engagement
  • Customizable Funnels - dynamically analyze user flow through various stages of your website to drive customers towards top content