Google Ads Analytics

Give users the ability to easily run any report that can be found in AdWord’s native reporting platform, and analyze your full Google Ads data set, all within Looker’s snappy, intuitive interface. Explore data across campaigns, line items, display and keyword ads, audience segments, and much more, with full flexibility and consistency. Use this Block to understand where and how to allocate budget effectively, and to monitor your entire Google Ads initiative, including workflows and alerting, with a rich suite of prebuilt analysis. A sampling of content includes:

• Ad Performance Overview - explore display performance across all outlets to understand which platforms, formats, text, etc., reach your intended audience most effectively
• Campaign Performance Overview - compare audience cohorts, conversions and cost, period-over-period analysis, and all other signs of campaign success
• Keyword Performance Overview - control budget and optimize keyword success using custom cohorting and trend analysis over time