Event Analytics by Snowplow

With Snowplow you can:

• Identify your users, and track the way they engage with your website or application
• Store your users’ behavioral data in a scalable “event data warehouse” you control
• Join your web analytics and other Snowplow event data with 3rd party data sources e.g. marketing data sets (from Adwords, display networks, PPC providers), customer data sets e.g. from CRM systems and content and catalogue platforms e.g. CMSs