How are customers using my product? How are users engaging with my content? Where in the journey with my product do customers encounter friction points? All of these questions, and many more, are accessible using the Segment Application for Event Analytics.

This Block allows you to use Segment to track all your data from any tool, then leverage BigQuery’s advanced storage and processing architecture to query terabytes of data in seconds. The result is a data suite that provides comprehensive information around webpage and/or application usage, which can be explored and analyzed in near real-time. Intuitive visualizations provide at-a-glance analysis of custom event funnels, sessionized user engagement, and bounce rates across landing pages and individual events, and much more. Use this Block to tie users across platforms to track individual or aggregate user event flows, Monitor business with a dashboard of critical metrics such as visit duration, high-traffic content, DAU, or MAU, and customize event funnels to understand conversions along each point of your user's event flow.

  • This Block tracks individual user event streams and compare cross-platform analytics. A sampling of the many types of analysis that come with this Block include:
  • Tie users across platforms to track individual or aggregate user event flows
  • Sessionize individual user event flows to understand friction points in the consumer experience
  • Compare cross-platform marketing campaigns to understand what is driving users to your webpage / product
  • Optimize marketing and SEO with referral attribution
  • Monitor business with a dashboard of critical metrics such as visit duration, high-traffic content, DAU, or MAU
  • Customize event funnels to understand conversions along each point of your user's event flow
  • This Block comes pre-loaded with additional Analytic Blocks such as Sessionization