Funnel takes messy, siloed data from all marketing platforms and automatically generates Business-Ready Data that is fully harmonized, up-to-date and always ready to act upon. Funnel doesn’t require any coding or manual maintenance, which gives you point-and-click control to continuously experiment with new data sources, business logic and tactics without ever breaking the data model.

Funnel’s flexible data structure allows you to mix and match as many marketing sources as you need in one central location. Here are some of the benefits of pairing Funnel with Looker:

  • LookML converter: Automatically convert your customized data schema to LookML with a click of a button. Remove all of the manual data mapping and start creating dashboards from the very beginning.

  • Your choice of Data Warehouse: Funnel integrates with all major cloud providers including, Google Cloud, Microsoft Azure, and AWS. You can send all of your marketing data to the solution of your choice automatically.

  • Complete overview: Obtain a complete overview of all your marketing and advertising efforts in one dashboard. Funnel allows you to feed data from all advertising and marketing platforms into Looker.

  • Forecasting: See how you are tracking against your monthly sales or marketing budget.

  • Ad platform comparison: Easily see and compare how your advertising platforms are performing against one another.

  • Campaign lookup: Drill-down to analyze your marketing performance at the most granular level possible.

  • Date comparison: Compare performance for a selected date range against historic data.

  • Custom dimensions/data groups: Create meaningful groups of data in Funnel by utilizing flexible and intuitive data transformation tools. Define groups such as Paid vs Organic, Market, Brands, Media Type, and much more.

  • Custom metrics: Create and display calculated metrics like ROI/ROAS by having ad platform data combined with your conversion data from tracking platforms such as Google Analytics and Adobe Analytics.

  • Automated currency conversion: Funnel’s built-in currency converter automatically sets exchange rates and converts all monetary values (across all of your platforms) into your desired reporting currency. You can also easily edit the default automatic rates for full control.

To get started, all you need to do is connect your marketing and advertising sources to Funnel. Simply book a demo at or reach out to your Looker representative.

For existing customers, this block can give you a great starting point to visualise your marketing data in Looker. It gives you:

  • An overview of cross-channel KPIs such as Cost, Clicks, Impressions, CPC, CPM and CTR
  • Cost broken down by Traffic Source, Media type and individual Campaigns
  • Keyword performance