This block provides a holistic view into an organization’s marketing spend and campaign performance across most digital marketing channels.

Give users the ability to understand digital marketing ROI through conversion trends, performance by channel, and campaign-level metrics all within Looker’s centralized data platform. Drill into high level metrics to uncover over- and under-performing campaigns to optimize campaign spend. A sampling of the analysis in this block includes:

  • Channel Performance — understand which marketing channel brings in the most conversions or trigger desired actions in your visitors
  • Campaign Performance — track each campaign performance to optimize your marketing spend and increase ROI