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App Daily Active Users (DAU) by Segment

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Quickly get up and running with analytics on daily, weekly, and monthly active users for any event you're tracking to Segment. You can also analyze the frequency of engagement and retention of users on the tracked feature in your site or app.

The number of daily active users on a website or application is a great indicator of product engagement and growth potential. Segment provides the mechanism for capturing granular event data that provides the basis for DAU calculations, and the Looker Block for DAU makes it possible to glean insights from that data and customize the definition of a daily active user to your business. This block provides:

  • Daily, weekly and monthly active user metrics
  • Breakdown of new users joining the platform and their categorization
  • User retention metrics
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