AdWords offers the most powerful tool on the web for search-based marketing, used by thousands of industry-leading companies across all industries. AdWords lets you be seen by customers at the very moment that they’re searching on Google for the things you offer. And only pay when they click to visit your website or call. This Block was built to use the “BQ Data Transfer Services” product.

Give users the ability to easily run any report that can be found in AdWord’s native reporting platform, and analyze your full AdWords data set, all within Looker’s snappy, intuitive interface. Explore data across campaigns, line items, display and keyword ads, audience segments, and much more, with full flexibility and consistency. Use this Block to understand where and how to allocate budget effectively, and to monitor your entire AdWords initiative, including workflows and alerting, with a rich suite of prebuilt analysis. A sampling of content includes:

  • Ad Performance Overview - explore display performance across all outlets to understand which platforms, formats, text, etc., reach your intended audience most effectively
  • Campaign Performance Overview - compare audience cohorts, conversions and cost, period-over-period analysis, and all other signs of campaign success
  • Keyword Performance Overview - control budget and optimize keyword success using custom cohorting and trend analysis over time