Improvado's cross-channel advertising analysis block is ideal for any Looker user who would like to compare the performance of 2 or more ad channels. With an extensive list of native connectors and powerhouse data aggregation capabilities Improvado consolidates all of your marketing data to a centralized database, so that it can be explored via one convenient Looker block. Visualize and analyze your cross-platform data from Facebook, AdWords, Twitter, and many more with ease.

This block includes 6 dashboards by default, providing you with everything you need to get started analyzing your cross platform performance. Customize any way you need for additional granularity, or create your own dashboard from scratch!

  • Platform dashboard - Data from any and all 40+ platforms in one dashboard, summary of advertising metrics, overview of metrics by platform, and summary charts of metrics for all connected platforms
  • AdWords account dashboard - Analyze daily performance of an individual AdWords account, see which campaigns are the most effective, visualize conversions and other metrics over time
  • Bing adgroup dashboard - Same benefits of the AdWords account dashboard for Bing
  • Campaign dashboard - Same benefits of the AdWords account dashboard for YouTube campaigns
  • Facebook dashboard - Same benefits of the AdWords account dashboard for Facebook campaigns
  • Keyword dashboard - View all metrics associated with your AdWords keywords