Improvado's cross-channel advertising analysis Block is ideal for any Looker user who would like to compare performance of 2 or more ad channels. With over 40 integrated platforms, Improvado consolidates all the advertising data you need in a centralized database, so that it can be explored via one convenient Looker block. Visualize and analyze your cross-platform data from Facebook, AdWords, Twitter, and more with ease.
This block includes 6 dashboards by default, providing you with everything you need to get started analyzing your cross platform performance. Customize any way you need for additional granularity, or create your own dashboard from scratch!
Platform dashboard - Data from any and all 40+ platforms in one dashboard, summary of advertising metrics, overview of metrics by platform, and summary charts of metrics for all connected platforms
AdWords account dashboard - Analyze daily performance of an individual AdWords account, see which campaigns are the most effective, visualize conversions and other metrics over time
Bing adgroup dashboard - Same benefits of the AdWords account dashboard for Bing
Campaign dashboard - Same benefits of the AdWords account dashboard for YouTube campaigns
Facebook dashboard - Same benefits of the AdWords account dashboard for Facebook campaigns
Keyword dashboard - View all metrics associated with your AdWords keywords