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Demographic Data

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Looker’s Demographic Data Block makes it easy for businesses to incorporate population, age, gender, race, household, and income metrics into their everyday business decisions. Use our Data Block to analyze common demographic metrics from the American Community Survey at the State, County, ZIP Code Tabulation Area, or even Census Block Group level.

Combine this Block with your own datasets to:
  • Identify areas of growth for your company by demographic groups
  • Understand where different types of customers physically cluster
  • Cohort usage groups and target certain subsections of users
  • Analyze per capita usage/revenue

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