Organizations want to know where their site is converting the most and where there’s room for improvement. With this Block, businesses can track user flows to optimize user experience, improve retention, and increase conversation rates.

Once your event data is sessionized, a simple funnel explorer Block can help you visualize custom flows through your site. This Block's flexibility is highly useful when you want to compare analogous flows to see which one usually leads to better conversion or retention on the site. By allowing users to filter event sequences with custom events, we give them the power to look at variable funnel flows.