Sequencing Transactions is an excellent foundation to build other analytical patterns on. Once you have ordered transaction, you gain insights into new facets of customer behavior.

Nearly all businesses want customers to come back. It's often much easier to increase your profitability by selling more to your existing customers than to acquire new customers. With transactions sequenced, you can begin to answer larger questions. Use this Block to understand which products are driving repeat purchases, what percent of revenue is attributable to returning vs new customers, and what the first-purchase behavior of your customers looks like, among other questions.