Understand the behavioral differences between repeat and non-repeat customers and better drive initiatives to keep customers coming back to your business.

Repeat business is the key to success for most eCommerce companies. With Looker's powerful drill down functionality you can easily identify any patterns and call out potential issues affecting your customers return potential. You can view repeat customers segmented by certain properties such as geographic location, product mix, price points, or marketing campaign. Recognize “sticky” products (compelling customers to return) and “poison” products (driving consumers away from returning). If you work with event data from a homegrown tool, Google Analytics, or many other third-party tools, this Block can be customized to suit your data structure.