Peer comparison analysis shows you how one group, categorized by an individual or set of determinants, is performing against another group. This allows companies to gain a comprehensive view of an individual item's performance based on any number of attributes that you collect about that product, user, or any other characteristic.

This Peer Comparison Block is best suited for datasets containing individual or groups of populations such as brands, sales representatives, regions, etc. Use this Block to understand sales rep’s performance compared to his/her peers, conversion rates from one channel versus all others, popular or profitable product segments, along with a number of other insights. This data may come from Salesforce, web analytics tools (Google Analytics, Segment, etc.), and other transactional data tied to groups that can be singled out for comparison against everybody else. You’ll also be enabled to look at KPIs as apples-to-apples compared across groups.