Tracking users’ activity and engagement is more than a simple user count like Daily Active Users; it’s about developing a deeper understanding of how customers are interacting with your product.

This Block provides a strong pattern to analyze event data, which can come from Google Analytics, Segment, Snowplow, or a custom event tracking system that stores individual events as rows. This event data can provide a myriad of important business insights. Understand how much time your users are spending in your product and the characteristics of your most engaged customers to refine your online and product experience.