Cohorting Users by Creation Date and Order Transactions

See the Code

directory  -  analytic  -  Cohorting Users by Creation Date and Order Transactions

Evaluating customer behavior over time can provide a number of insights into the lifetime purchasing patterns of your customer base.

>

Cohort analysis is a great way of measuring the behavior of various customer groups over time. With Looker, individual cohorts can be isolated and further segmented to understand your consumer base at every level. Use this Block to identify the characteristics that make certain cohorts more or less valuable than all others. This Block can be applied to any data where users are created and perform a transaction (such as purchase).

See the Code

Related Blocks

BigQuery Medians

Medians are a helpful statistical tool to measure the central tendency of a multi-part data set.

User Loyalty and Other User Attributes

The Looker Block for User Loyalty segments customers and users by various attributes to highlight the factors that...

Creating Custom Cohort Analysis

The Looker Block for Cohorting Users provides valuable insights into the lifetime purchasing patterns of your...