Is your product attracting the purchase of high-value complementary goods? Maybe you'd want to offer a discount on that item. Can you sell more high-margin items by bundling them with with discounted customer-favorites? This pattern generates three different affinity metrics for items within an orders table. When you find products with high association, you can drill in further to get a comprehensive view of either product's storewide effects. Use this Block to understand how items or events relate to each other to inform strategic decision around pricing, bundling, upselling, and more.