AB testing lets you compare how a group (often of users) acts under two sets of conditions, and can be integral in making scientifically informed decisions about your business.

This Block shows the comparison of two groups, which will offer a set of data to compare and then easily understand how best to meet goals. AB testing is typically conducted with large samples of users, events, or observations to draw statistically significant results. Adding statistical significance to these tests ensures that you’re adding the proper rigor to your analysis, and helps avoid erroneous conclusions.