From drill-downs to filtering in Looker explores, Looker users can easily hone into specific user groups and uncover behavioral insights. Now, with the mParticle Action, users can create data-driven customer segments by sending results from Looker directly to mParticle’s robust customer data platform. Users can now create a fuller view into their customers to create new segments for better customer targeting.

  • Customer Audience: Create a new list of target customers based on analysis and filtering executed in Looker.
  • User Profiles: Augment user profiles with user attributes to create a more robust understanding of each user
  • Events: Send a list of events with associated users to tie individuals to specific online actions

To turn this Action on, go to Admin > Actions, or ask your Looker Administrator for assistance.