Marketers now have the power to unlock the value of their company’s first party data by using Looker to easily define, build and send segments and audiences directly to Google Ads.

Looker created an integration for Customer Match to allow customers to send segments and audiences based on first-party data directly into Google Ads. It allows marketers to unlock the power of their company’s data and create more targeted customer interactions by accessing, analyzing, and activating first-party insights. The entire process is performed within a single screen in Looker, and able to be completed in a few minutes by a non-technical user.

Build a durable audience strategy by exploring first-person data and using Customer Match to reach users cross-device and across the web’s most powerful channels: Display, Video, YouTube, and Gmail.

  • Identify new audiences to run ad campaigns against by analyzing and exploring first-party data
  • Quickly and easily build and send custom audiences to Google Ads.
    • These lists will be durable when third-party cookies are removed
  • Use Customer Match to reach users cross-device, across the web’s most powerful channels: Display, Video, YouTube, and Gmail

To turn this Action on, go to Admin > Actions, or ask your Looker Administrator for assistance.