Looker is rethinking the data platform from the ground up. Looker keeps the best of what came before, but jettisons all the compromises that came with slow data warehouses, siloed BI tools, and outdated methods of software development.
Data analysts write business logic in LookML, Looker’s simple, powerful data modeling language. They define business metrics (e.g. lifetime customer value, conversion rate), explain how tables relate to each other, and curate the dimensions and measures that business users see.
Data explorers dive into the data from Looker’s interface—pointing and clicking to select, filter, and group the data they need. Looker seamlessly translates their exploration into SQL using the business logic the data analysts defined.
Looker displays the results so explorers can visualize them, explore further, or manipulate them using Looker expressions (spreadsheet-like functions that business users are already familiar with). Results can be shared, saved, downloaded, added to dashboards, or scheduled right from the web interface. That lets data consumers across the company access the information and start exploring themselves.
The result is a true data culture, where the whole company can use data to make better decisions, where analysts are no longer a bottleneck, where everyone can answer their own questions and stay on the same page.
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