Braze’s customer engagement platform facilitates building real-time user segments and orchestrating cross-channel messaging (push, email, in-app, web, SMS) experiences based on user behaviors.
Looker makes data collected by Braze available for reporting and ad-hoc exploration. Analyses like retention, engagement, and marketing pressure can be easily curated in Looker, plus any customized reporting needs and additional data sources.
Trusted data from Looker across all an organization’s sources can be used to create custom campaigns in Braze. Schedule data directly from Looker to Braze’s platform on a one-off or recurring basis.