Santa Cruz, CA – December 19, 2017 – Looker, the data platform company, has been selected by leading global travel site trivago to optimize the performance of its marketing programs. Looker puts data directly in the hands of trivago’s decision makers, removing any roadblocks to receiving timely insights.

One of the keys to trivago’s success is ensuring that their marketing activities are performing at their highest level to not only support travelers, but also hoteliers and affiliates. As of November 7, 2017, trivago’s massive network offers 1.8 million hotels from over 190 countries, which means there are mountains of data coming in all day. With Looker, trivago can significantly reduce the time for this data to become valuable business insights.

The Looker deployment is supporting trivago’s Marketing team. Beyond enabling trivago employees to work in a more efficient way, Looker delivers added benefits of providing deeper views of trivago’s data and it empowers the business teams to build their own charts and reports – no longer having to heavily rely on the data team on a daily basis.

“Understanding our data is central to delivering the best experience for our users and advertisers,” said Patrick Kool, Head of Marketing Solutions and Products at trivago. “With the implementation of Looker, we are able to bring more data democratization and transparency to our company. Employees without technical specialization have access to data and insights that can be interpreted independently and in a reliable way. This in turn helps us to be more efficient across the board, and frees-up more time for our data teams to focus on other value-adding projects.”

“We love unlocking the value of data for our customers and collaborating with them to maximize productivity,” said John O’Keeffe, VP of EMEA at Looker. “trivago already had solid systems in place, but had a vision to take it further and to have data become part of everyone’s daily workflow. We are thrilled to be working with trivago to optimize their data experience even further.”


Looker is the business intelligence (BI) and analytics platform part of the Google Cloud data and analytics suite. Transcending traditional BI, Looker powers data experiences that deliver actionable business insights at the point of decision and infuses data into products and workflows to allow organizations to extract value from data at web-scale. More than 2,000 industry-leading and innovative companies, such as Cisco, Sony, Amazon, Essence, Home Depot and IBM, have trusted Looker to power their data-driven cultures. For more information, visit Looker or Google Cloud and connect with us on LinkedIn, Twitter, Facebook and YouTube.


About Google Cloud
Google Cloud provides organizations with leading infrastructure, platform capabilities and industry solutions. We deliver enterprise-grade cloud solutions that leverage Google’s cutting-edge technology to help companies operate more efficiently and adapt to changing needs, giving customers a foundation for the future. Customers in more than 150 countries turn to Google Cloud as their trusted partner to solve their most critical business problems.

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