Santa Cruz, CA – December 19, 2017 – Looker, the data platform company, has been selected by leading global travel site trivago to optimize the performance of its marketing programs. Looker puts data directly in the hands of trivago’s decision makers, removing any roadblocks to receiving timely insights.

One of the keys to trivago’s success is ensuring that their marketing activities are performing at their highest level to not only support travelers, but also hoteliers and affiliates. As of November 7, 2017, trivago’s massive network offers 1.8 million hotels from over 190 countries, which means there are mountains of data coming in all day. With Looker, trivago can significantly reduce the time for this data to become valuable business insights.

The Looker deployment is supporting trivago’s Marketing team. Beyond enabling trivago employees to work in a more efficient way, Looker delivers added benefits of providing deeper views of trivago’s data and it empowers the business teams to build their own charts and reports – no longer having to heavily rely on the data team on a daily basis.

“Understanding our data is central to delivering the best experience for our users and advertisers,” said Patrick Kool, Head of Marketing Solutions and Products at trivago. “With the implementation of Looker, we are able to bring more data democratization and transparency to our company. Employees without technical specialization have access to data and insights that can be interpreted independently and in a reliable way. This in turn helps us to be more efficient across the board, and frees-up more time for our data teams to focus on other value-adding projects.”

“We love unlocking the value of data for our customers and collaborating with them to maximize productivity,” said John O’Keeffe, VP of EMEA at Looker. “trivago already had solid systems in place, but had a vision to take it further and to have data become part of everyone’s daily workflow. We are thrilled to be working with trivago to optimize their data experience even further.”

About Looker
Looker is a complete data platform that offers data analytics and business insights to every department, and easily integrates into applications to deliver data directly into the decision-making process. The company is powering data-driven cultures at more than 1200 industry-leading and innovative companies such as Sony, Amazon, The Economist, Spotify, Etsy, Lyft and Kickstarter. The company is headquartered in Santa Cruz, California, with offices in San Francisco, New York, Chicago, Boulder, London and Dublin, Ireland. Investors include CapitalG, Kleiner Perkins Caufield & Byers, Meritech Capital Partners, Redpoint Ventures, First Round Capital, Sapphire Ventures and Goldman Sachs. For more information, connect with us on LinkedIn, Twitter, Facebook and YouTube or visit

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