Santa Cruz, CA – December 3, 2018 – Looker announced today that PLAID Inc. has selected Looker as the analytics solution for its customer experience (CX) platform, KARTE.

KARTE is a one-stop CX platform that enables personalized communication for each and every customer by analyzing their activity on websites and apps in real time and visualizing the information per person. The platform has been introduced primarily for use in eCommerce by companies in a variety of industries, including human resources, real estate and finance. KARTE helps marketers to understand their customers deeper than ever to create a better online experience, through integration and analysis of various data surrounding each individual.

PLAID chose Looker to address the scale, industries and objectives of the companies that are implementing KARTE, who have an increased need for data analysis to find the best solution to maximize customer success.

“Looker not only allows us to aggregate our enormous volumes of data without stress, but it also makes a clear separation of engineer's workspace and where the others view the data,” says PLAID analyst Masahisa Ishizuka. “This was the biggest selling point for us, as it enables employees without technical skills to write SQL to easily pull out data for analysis. As a result, we were able to smoothly gather all our available data together in one, and this has led to quick decision making in different areas of our business, at a speed faster than we have initially expected.”

About PLAID Inc.
Headquarters: GINZA SIX 10F, 6-10-1, Ginza, Chuo-ku, Tokyo 104-0061 Development & operation of customer experience (CX) platform KARTE; Planning and operation of Shopping Tribe media outlet specializing in eCommerce; planning and operation of XD (“cross-d”) media outlet specializing in CX.

Looker is the business intelligence (BI) and analytics platform that’s part of the Google Cloud data and analytics suite. Transcending traditional BI, Looker powers data experiences that deliver actionable business insights at the point of decision and infuses data into products and workflows to allow organizations to extract value from data at web-scale. More than 2,000 industry-leading and innovative companies such as Sony, Amazon, The Economist, IBM, Etsy, Lyft and Kickstarter have trusted Looker to power their data-driven cultures. For more information, visit Looker or Google Cloud and connect with us on LinkedIn, Twitter, Facebook and YouTube.

About Google Cloud
Google Cloud provides organizations with leading infrastructure, platform capabilities and industry solutions. We deliver enterprise-grade cloud solutions that leverage Google’s cutting-edge technology to help companies operate more efficiently and adapt to changing needs, giving customers a foundation for the future. Customers in more than 150 countries turn to Google Cloud as their trusted partner to solve their most critical business problems.

Shoji Ozawa, Looker

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