Santa Cruz, CA – December 3, 2018 – Looker announced today that PLAID Inc. has selected Looker as the analytics solution for its customer experience (CX) platform, KARTE.

KARTE is a one-stop CX platform that enables personalized communication for each and every customer by analyzing their activity on websites and apps in real time and visualizing the information per person. The platform has been introduced primarily for use in eCommerce by companies in a variety of industries, including human resources, real estate and finance. KARTE helps marketers to understand their customers deeper than ever to create a better online experience, through integration and analysis of various data surrounding each individual.

PLAID chose Looker to address the scale, industries and objectives of the companies that are implementing KARTE, who have an increased need for data analysis to find the best solution to maximize customer success.

“Looker not only allows us to aggregate our enormous volumes of data without stress, but it also makes a clear separation of engineer's workspace and where the others view the data,” says PLAID analyst Masahisa Ishizuka. “This was the biggest selling point for us, as it enables employees without technical skills to write SQL to easily pull out data for analysis. As a result, we were able to smoothly gather all our available data together in one, and this has led to quick decision making in different areas of our business, at a speed faster than we have initially expected.”

About PLAID Inc.
Headquarters: GINZA SIX 10F, 6-10-1, Ginza, Chuo-ku, Tokyo 104-0061 Development & operation of customer experience (CX) platform KARTE; Planning and operation of Shopping Tribe media outlet specializing in eCommerce; planning and operation of XD (“cross-d”) media outlet specializing in CX.

About Looker
Looker is a modern Platform for Data that delivers data analytics and business insights to every department at the point of decision. Looker integrates data into the daily workflows of users from data scientists to line-of-business leaders so they can make data-informed decisions immediately. Over 1,600 industry-leading and innovative companies such as Sony, Amazon, The Economist, IBM, Spotify, Etsy, Lyft and Kickstarter have trusted Looker to power their data-driven cultures. The company is headquartered in Santa Cruz, California, with offices in San Francisco, New York, Chicago, Boulder, London, Tokyo and Dublin, Ireland. Investors include CapitalG, Kleiner Perkins Caufield & Byers, Meritech Capital Partners, Redpoint Ventures and Goldman Sachs. For more information, connect with us on LinkedIn, Twitter, Facebook and YouTube or visit

Shoji Ozawa, Looker

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