Santa Cruz, CA – October 10, 2018 – Today at JOIN 2018, Looker’s annual conference for data professionals, the company announced the latest major release to the Looker platform –  Looker 6. Built for the modern enterprise, Looker 6 is designed to be a unified and extensible platform for data that flexes and scales to the ever-changing needs of business.

“Early on Looker built its BI application to solve the issues of access to accurate, timely business data at scale that were the result of decades of either inflexible solutions or constrained tools,” said Frank Bien, CEO of Looker. “Today, data is the lifeblood of organizations and users want to do more than just look at data; they want to work in it. To achieve that, companies need a data platform with a scalable and extensible architecture. Looker 6 is the next evolution of our platform – designed for those building the next generation of data applications and analytic workflows.”

"Organizations that deploy Looker and Snowflake get deeper insights from all their data by all their users - something not possible with legacy analytics and data warehouse solutions," said Walter Aldana, VP of Alliances at Snowflake. "Cloud-built solutions like ours deliver the power, concurrency and near-infinite scalability needed to enable data-driven organizations. With Looker 6, our joint customers will be able to advance their businesses and better serve their customers with decisions based on data."

Meet Looker 6

Looker 6 is designed to flex and scale as needs for information change and expand. It allows companies to focus on their competitive edge and growth, not maintenance or deployment. It continues to build upon Looker’s widely-adopted BI application and adds stronger enterprise-class features, enhanced tools and powerful department specific plug-and-play applications. Looker 6 empowers users to access, analyze and then take action on the specific data they need. The new features in Looker 6 announced today are:

  • Looker for Digital Marketing: Designed specifically for the individual needs of the digital marketer, Looker’s application for digital marketing eliminates data isolation by providing valuable, cross-channel insights to help optimize performance across the company’s most important marketing channels.  

  • Looker for Web Analytics: Looker’s application for web analytics will provide a friendly interface with simple link sharing to allow for easy collaboration around data from Google Analytics 360. Equipped with powerful filtering and drilling capabilities, teams can dig into the row-level details they need to get better answers.

  • Freedom to Develop: Looker 6 will deliver a new suite of development tools for data analysts. Putting software developer tools into the hands of data analysts allows them to become more efficient and collaborative at scale. This new suite of tools includes foldering, importing work from other people, and an expanded set of permissioning options around model development.  

  • Enterprise Security: The new Encryption Key Management architecture is designed to provide enterprise-class procedures to create an even more secure data platform. This industry-standard key management service and encryption practice is designed to ensure that encrypted data at-rest and in-transit is secure. It also paves the way for Looker to include additional encryption algorithms.

  • Certified: New enterprise security compliance certifications including SOC2 Type II are now available upon request.

  • Explore On-The-Fly: New Custom Fields provide greater on-the-fly exploration capabilities to discover new insights.

  • Localization: Beginning in 2019, Looker is planning to localize the application and data modeling to Japanese, French and German to lay the groundwork for accelerated global expansion.

  • Visualizations: The more refined visualizations enhancements let you go even further faster by providing smarter defaults and better application of color. The extensibility and customization features of Looker 6 can be fully interactive, providing users with simple ways to discover new insights.

Other capabilities coming in Looker 6 are more powerful scheduling and alerting, increased customization and better administrative visibility into usage activity.  

“Due to the uniqueness of Indiegogo's platform, integrating all of our client's data on one social media dashboard, not to mention aggregating it with data from our platform, has always been a pain point for us,” said Emily Lee, Marketing Strategy and Operations Manager at Indiegogo. “By participating in the beta, we've seen the potential for Looker's new application for digital marketing analytics to bring all that data together to help us effortlessly visualize, analyze and maximize the impact of our ads. We see Looker and this application as a valuable tool not only internally, but potentially externally as well.”


New Looker 6 features will begin rolling out over the next month. Looker applications are currently in beta and will be generally available in early 2019.

Looker is the business intelligence (BI) and analytics platform part of the Google Cloud data and analytics suite. Transcending traditional BI, Looker powers data experiences that deliver actionable business insights at the point of decision and infuses data into products and workflows to allow organizations to extract value from data at web-scale. More than 2,000 industry-leading and innovative companies, such as Cisco, Sony, Amazon, Essence, Home Depot and IBM, have trusted Looker to power their data-driven cultures. For more information, visit Looker or Google Cloud and connect with us on LinkedIn, Twitter, Facebook and YouTube.

About Google Cloud
Google Cloud provides organizations with leading infrastructure, platform capabilities and industry solutions. We deliver enterprise-grade cloud solutions that leverage Google’s cutting-edge technology to help companies operate more efficiently and adapt to changing needs, giving customers a foundation for the future. Customers in more than 150 countries turn to Google Cloud as their trusted partner to solve their most critical business problems.

Looker and associated marks and trademarks are registered trademarks of Looker Data Sciences, Inc. All other company and product names may be trademarks of their respective owners.

This press release contains forward-looking statements including, among other things, statements regarding the expected performance and benefits of Looker’s offerings. The words "believe," "may," "will," "plan," "expect," and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to risks, uncertainties, and assumptions. If the risks materialize or assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. Risks include, but are not limited to delay in product availability, failure to meet or satisfy customer requirements, and slower than anticipated growth in our market. Looker assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.

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