Santa Cruz, CA – September 19, 2016 – Looker, the company that is powering data-driven businesses, today announced that it ranked as an overall experience leader and a vendor credibility leader in the Wisdom of Crowds Small and Mid-Sized Enterprise Business Intelligence Market Study.

Published annually by Dresner Advisory Services, this report surveyed over 900 data professionals from small and mid-sized companies (SMEs) ranging from one to 1,000 employees and ranked 25 vendors on 33 measures covering the sales and acquisition process, technical support, consulting services, product and technology, value for price paid, integrity, and whether the vendor is recommended. This is the first year Looker has participated in the study.

“There is nothing better than having customers rank you as a leader,” said Frank Bien, CEO of Looker. “Creating a data platform that helps everyone explore and understand what is going on in their business gives companies a huge advantage on their competition. This report validates that our hard work is paying off for customers and shows other companies how to make their data meaningful.”

According to the report, SMEs showed substantially more interest in data discovery in 2016. Software-as-a-service and cloud computing were markedly more important to SMEs than large corporations, which had far higher interest in data warehousing and data mining.

“SME’s are aggressively pursuing BI solutions at a far more rapid pace than larger organizations,” said Howard Dresner, founder and chief research officer of Dresner Advisory Services. “Clearly, these organizations recognize the value of understanding their data to drive their business. Looker emerged as an overall leader in this year’s Wisdom of Crowds Small and Mid-Sized Enterprise BI report and we congratulate them on their performance.”

Looker is a complete data platform that offers data analytics, exploration and insights to every function of a business and easily integrates into every departmental application to get data directly into the decision-making process.


Looker is the business intelligence (BI) and analytics platform part of the Google Cloud data and analytics suite. Transcending traditional BI, Looker powers data experiences that deliver actionable business insights at the point of decision and infuses data into products and workflows to allow organizations to extract value from data at web-scale. More than 2,000 industry-leading and innovative companies, such as Cisco, Sony, Amazon, Essence, Home Depot and IBM, have trusted Looker to power their data-driven cultures. For more information, visit Looker or Google Cloud and connect with us on LinkedIn, Twitter, Facebook and YouTube.

About Google Cloud
Google Cloud provides organizations with leading infrastructure, platform capabilities and industry solutions. We deliver enterprise-grade cloud solutions that leverage Google’s cutting-edge technology to help companies operate more efficiently and adapt to changing needs, giving customers a foundation for the future. Customers in more than 150 countries turn to Google Cloud as their trusted partner to solve their most critical business problems.

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