Santa Cruz, CA – September 19, 2016 – Looker, the company that is powering data-driven businesses, today announced that it ranked as an overall experience leader and a vendor credibility leader in the Wisdom of Crowds Small and Mid-Sized Enterprise Business Intelligence Market Study.

Published annually by Dresner Advisory Services, this report surveyed over 900 data professionals from small and mid-sized companies (SMEs) ranging from one to 1,000 employees and ranked 25 vendors on 33 measures covering the sales and acquisition process, technical support, consulting services, product and technology, value for price paid, integrity, and whether the vendor is recommended. This is the first year Looker has participated in the study.

“There is nothing better than having customers rank you as a leader,” said Frank Bien, CEO of Looker. “Creating a data platform that helps everyone explore and understand what is going on in their business gives companies a huge advantage on their competition. This report validates that our hard work is paying off for customers and shows other companies how to make their data meaningful.”

According to the report, SMEs showed substantially more interest in data discovery in 2016. Software-as-a-service and cloud computing were markedly more important to SMEs than large corporations, which had far higher interest in data warehousing and data mining.

“SME’s are aggressively pursuing BI solutions at a far more rapid pace than larger organizations,” said Howard Dresner, founder and chief research officer of Dresner Advisory Services. “Clearly, these organizations recognize the value of understanding their data to drive their business. Looker emerged as an overall leader in this year’s Wisdom of Crowds Small and Mid-Sized Enterprise BI report and we congratulate them on their performance.”

Looker is a complete data platform that offers data analytics, exploration and insights to every function of a business and easily integrates into every departmental application to get data directly into the decision-making process.


About Looker
Looker brings data-driven decision-making to every level of an enterprise with a data platform that creates a single source of truth so every business team can easily ask and answer their own questions. The company is powering data-driven cultures at more than 500 industry-leading companies such as Yahoo!, Gilt, and Sony. The company is headquartered in Santa Cruz, California, with offices in San Francisco, New York, and London. Investors include Kleiner Perkins Caufield & Byers, Meritech Capital Partners, Redpoint Ventures, First Round Capital, Sapphire Ventures, and PivotNorth. For more information, Connect with us on LinkedIn, on Twitter, Facebook and YouTube or visit

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