Santa Cruz, CA – Looker, an innovative software company with a unique approach to business analytics, today announced it has been selected as a finalist for Red Herring's Top 100 North America award, a prestigious list honoring the year's most promising private technology ventures from the North America business region.

Since launching in March 2013, Looker has helped nearly 100 customers implement data discovery across their businesses that is fast, powerful, and easy to manage. With a 100 percent in-database approach, Looker gives businesses access to all of their data, rather than latent and summarized data sets, enabling them to make faster and better decisions in real-time. In the past year, Looker secured $16 million in Series A funding and announced partnerships with leaders in the data and analytics space, such as Amazon Web Services and Snowplow Analytics.

Red Herring has been selecting the most exciting and promising startups and "scale ups" since 1995. Finalists are still evaluated individually from a large pool of hundreds of candidates based across North America.

"Red Herring has a proven track-record of recognizing innovative companies and Looker is honored to be named as a finalist," said Frank Bien, CEO of Looker. "While there is a lot of buzz focused around big data, Looker works with companies everyday to make data sets, big or small, available to the entire organization. Our unique approach to business intelligence empowers companies to deploy analytics across their organization to drive access, collaboration, and innovation in real-time by putting interactive data discovery tools in the hands of employees."

Red Herring's unique assessment of potential is complemented by a review of the company's actual track record and standing, which allows Red Herring to see past the "buzz" and make the list a valuable instrument for discovering and advocating the greatest business opportunities in the industry.

"The finalists list confirms the excellent choices made by entrepreneurs and VCs and the start-ups' solid roots in corporate America, embracing their innovations. By all metrics, it emphasizes the United States' entrepreneurial excellence," said Alex Vieux, publisher and CEO of Red Herring.

Bien will be speaking at the Red Herring North America Forum in Monterey, Calif., May 14 to 16, 2014. The Top 100 winners will be announced at a special awards ceremony the evening of May 16 at the event.

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