SANTA CRUZ, CA – Feb. 26, 2020 ­– Looker, a leading data platform company, today announced that Allbound, the leading Partner Relationship Management solution, selected Powered by Looker, Looker’s embedded analytics offering, to create its Channel Insights product that provides its partner and distributor customers with data insights to help improve the bottom line.

Allbound’s mission is to allow seamless partnering between companies by eliminating friction and driving more data into channel relationships. Allbound’s Partner Relationship Management software allows customers to optimize relationships with resellers through insights such as expanding the quality of the channel sales program, increasing partner engagement and getting an overall better grasp on channel performance and analytics. Integrating data from CRMs and other systems provides this customer base with a solid understanding of day-to-day activities inside the company, but there was an opportunity to provide deeper insights on what channel behavior led to mutually desired outcomes.

By integrating Powered By Looker, Allbound was able to create Channel Insights to provide visibility into what happens in the field, including the ability to identify what actions are leading to the the most successful partnerships. Allbound customers can now use Channel Insights to dig into data surrounding increased deals, deal size, time-to-close, average completion of training and what actions lead to partner successes.

“We have understood the value embedded analytics would bring to our customers for quite some time, but finding the right vendor was challenging as the implementation processes were too long or required too much developer work,” said Ryan Sherman, Vice President of Product at Allbound. “Looker changed the game. We got up and running fast, our customers love that Looker is now a part of the subscription, and the overall sentiment from the market is that Channel Insights gives us a clear competitive advantage.”

In addition, Allbound’s Channel Insights customers can now understand and manage the success of individual channel managers, then help them better understand their accounts and prescribe the next best action. In one example, managers have access to product training completion rates of partners and can take action to ensure proper training is completed or modify tracks to ensure higher completion rates.

Powered by Looker
Powered by Looker increases a product’s value as it allows customers to embed analytics within their own products creating the opportunity to deliver insights directly to their customers. Looker’s APIs and SDKs provide a library of integrations with rapid prototypes that allow for customization and modular components to quickly drive a better product-market fit and increased engagement. Powered by Looker also provides the ability to build embedded reporting experiences allowing customers to be able to drill down, explore, schedule alerts and ask the next question in a self-serve manner.

For information on best practices for creating successful channels with the right data, Allbound is hosting a webinar with Daniel Graff-Radford, CEO of Allbound who will be joined by Joel McKelvey, Director of Strategic Partner Marketing at Looker, on Wednesday, March 4th at 11am PT entitled: How to Scale Your Partner Program with the Right KPIs.

For more information on the specific use case covered in this press release, Looker is hosting a webinar with Ryan Sherman, Vice President of Product at Allbound, on Thursday, March 5th at 10am PT entitled: Generating ROI with Embedded Analytics.


Looker is the business intelligence (BI) and analytics platform that’s part of the Google Cloud data and analytics suite. Transcending traditional BI, Looker powers data experiences that deliver actionable business insights at the point of decision and infuses data into products and workflows to allow organizations to extract value from data at web-scale. More than 2,000 industry-leading and innovative companies such as Sony, Amazon, The Economist, IBM, Etsy, Lyft and Kickstarter have trusted Looker to power their data-driven cultures. For more information, visit Looker or Google Cloud and connect with us on LinkedIn, Twitter, Facebook and YouTube.


About Google Cloud
Google Cloud provides organizations with leading infrastructure, platform capabilities and industry solutions. We deliver enterprise-grade cloud solutions that leverage Google’s cutting-edge technology to help companies operate more efficiently and adapt to changing needs, giving customers a foundation for the future. Customers in more than 150 countries turn to Google Cloud as their trusted partner to solve their most critical business problems.

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This press release contains forward-looking statements including, among other things, statements regarding the expected performance and benefits of Looker’s offerings. The words "may," "will," "expect," and similar expressions, such as statements of belief concerning new or planned product features and developments, are intended to identify forward-looking statements. These forward-looking statements are subject to risks, uncertainties, and assumptions. If the risks materialize or assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. Risks include, but are not limited to delay in product availability, failure to meet or satisfy customer requirements, and slower than anticipated growth in our market. Looker assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release. Any unreleased services, features or products referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our products and services should make their purchase decisions based upon features that are currently available.

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