Santa Cruz, CA – March 9, 2017 – Today at the Google Cloud NEXT conference, Looker launched a suite of Looker Blocks® designed to give marketers the tools to enhance analysis of their critical data. Compatible with Google BigQuery Data Transfer Service, Looker’s new Looker Blocks® deliver a powerful, plug-and-play platform to turn data into actionable insights so that marketing organizations can use Looker to get greater value from their data immediately.
The BigQuery Data Transfer Service eliminates the need for marketers to manually wrangle data to see how actions on different channels affect each other. The BigQuery Data Transfer Service automatically centralizes data from AdWords, YouTube, DoubleClick Campaign Manager and DoubleClick for Publishers into BigQuery, giving marketers a single source of truth they can trust. Marketers can also join this data with Google Analytics data via Google Analytics 360’s BigQuery export feature.
Looker today released pre-built Looker Blocks® for each of these data sources to connect the dots for marketers. Looker makes it easy to expand on the Blocks to build custom campaign reports or full dashboards integrating data from multiple sources to paint a full picture of your company’s activity. Organizations can now quickly iterate and optimize every piece of the advertising puzzle, increasing ROI and saving time.
“In the past it has been nearly impossible to connect the data from all of your marketing channels in one central place and analyze all of it together,” said Jen Grant, CMO at Looker. “The combination of Looker and Google BigQuery allows marketers to finally get an end-to-end view of all of their channels and drive incredible value to their businesses. And now the launch of Google’s BigQuery Data Transfer Service and the new Looker Blocks® for each of these marketing channels, means you can get it up and running incredibly quickly.”
“We look to take advantage of this latest rollout, by moving past our previous manually intensive process to analyze our advertising campaigns against our web traffic trends," said Esfand Pourmand, SVP of Revenue at Hearst Newspapers. "Google’s BigQuery Data Transfer Service makes it easy for us to centralize all the data from DoubleClick for Publishers, Google Analytics, and other internal data sources. Looker will allow us to better make sense of that data as close to real-time as possible with a focus on accuracy and efficiency, all with the end goal of building intelligent and predictive products.”
"Google Analytics 360 with Looker is a winning combination. The integration between the two has delivered faster and deeper insights. Insight is delivered direct to business users via Looker with minimal setup. Our data has never been so transparent, enabling and widely adopted. Our users learn one tool with the power of many," said Jonathan Leedham, BI Manager at Reed.co.uk. "We look forward to using Looker Blocks® and Google's BigQuery Data Transfer Service to pull the data from Google's other services and to create an even more robust view of our business in Looker. With Looker and Google Analytics we empower our teams to fine tune our site and help more jobseekers Love Mondays."
Learn More about Looker for BigQuery Data Transfer Service
- See Looker Blocks® with Google BigQuery Transfer Service at NEXT ‘17 booth # E14
- Check out the video to see how easy it is
- Read Looker’s blog on implementing Looker Blocks® for BigQuery Data Transfer Service
Looker is the business intelligence (BI) and analytics platform part of the Google Cloud data and analytics suite. Transcending traditional BI, Looker powers data experiences that deliver actionable business insights at the point of decision and infuses data into products and workflows to allow organizations to extract value from data at web-scale. More than 2,000 industry-leading and innovative companies, such as Cisco, Sony, Amazon, Essence, Home Depot and IBM, have trusted Looker to power their data-driven cultures. For more information, visit Looker or Google Cloud and connect with us on LinkedIn, Twitter, Facebook and YouTube.
About Google Cloud
Google Cloud provides organizations with leading infrastructure, platform capabilities and industry solutions. We deliver enterprise-grade cloud solutions that leverage Google’s cutting-edge technology to help companies operate more efficiently and adapt to changing needs, giving customers a foundation for the future. Customers in more than 150 countries turn to Google Cloud as their trusted partner to solve their most critical business problems.