Santa Cruz, CA – July 31, 2018 – Looker, a leading data platform company, today announced that Five Guys JV - premium burger chain - has implemented Looker to deliver an enhanced customer experience, increase operational efficiency and drive improved sustainability across the business. Looker has opened up access to data across its business from sales, operations and business planning to warehouse management, speeding up access to insights and informed decision-making.

Before Looker, reporting was a time-consuming process which required input from the development team, resulting in bottlenecks and slowing the decision-making process. The introduction of Looker has optimized this process reducing it from days to hours, improving the business’ ability to quickly react to insights.

“We needed a platform that could transform our culture around data – taking it from a ‘nice to have’ to an essential component of our business model,” said Fareldia Jefferies, Integration and Data warehouse manager, Five Guys JV. “Looker has enabled us to do just that, giving everyone access to real-time, live data and insights. Based on that knowledge, we’ve improved warehouse efficiency, reduced waste and cut queue-times – all underpinning an improved customer experience.”

Boosted by access to reporting on-demand, the business can now manage staffing more accurately, precisely identifying regional trends - such as the requirement for more tills to manage daily demand in countries such as Spain - and reduce its impact on the environment through the reduction of waste, including plastic straws, paper bags and cups.

All of this has resulted in end-users seeing improved stores, with more efficient staffing and tailored products – supported by data and insights. The business relies on Looker to help it harness data to ensure new store openings don’t result in ‘cannibalizing’ sales at existing stores, improve revenue forecasting – based on external events and seasonality – and drive more actionable insights that will further improve the customer journey.

“Five Guys was a business seeking to improve the way it leverages data in order to reduce its impact on the environment, build stronger customer relationships and grow its business,” said John O’Keeffe, VP of EMEA. “Together, by harnessing Looker’s platform, we’ve put data at the heart of this process, enabling informed decisions based on real-life insights - not only improving the quality of decision-making but easing and speeding the process of gleaning such insights along the way.”   

About Looker
Looker is a complete data platform that offers data analytics and business insights to every department, and easily integrates into applications to deliver data directly into the decision-making process. Over 1,600 industry-leading and innovative companies such as Sony, Amazon, The Economist, IBM, Spotify, Etsy, Lyft and Kickstarter have trusted Looker to power their data-driven cultures. The company is headquartered in Santa Cruz, California, with offices in San Francisco, New York, Chicago, Boulder, London and Dublin, Ireland. Investors include CapitalG, Kleiner Perkins Caufield & Byers, Meritech Capital Partners, Redpoint Ventures, First Round Capital, Sapphire Ventures and Goldman Sachs. For more information, connect with us on LinkedIn, Twitter, Facebook and YouTube or visit

About Five Guys JV
Five Guys was established in Virginia in 1986 by the Murrell family, and prides itself on the freshness and quality of its ingredients, having banned freezers and microwaves from all of its restaurants.

Operating as a joint venture in the UK, France, Spain, and Germany they have opened over 100 stores, and have become the UK’s favourite burgers for the last three years.

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