How Looker is Enhancing Marketing Data Analytics Through Organization and Face-to-Face Communication

February 8, 2018

The sheer amount of data any company collects can quickly become overwhelming if it’s not managed efficiently. As a CMO...

Super Bowl 2018: Who Were the Analytics Winners?

February 5, 2018

The Philadelphia Eagles made headlines in last night’s Super Bowl at U.S. Bank Stadium in Minneapolis, when they defeated...

Amazon HQ2: Analytics Predicts the Pick

January 29, 2018

As Amazon searches for a city in which to locate its second headquarters, data analytics provider Looker claims that...

Big Data to Boost Retail Finance Sector

January 22, 2018

Retail financial technology provider Deko – which helps customers easily and effectively spread the cost of purchases –...

25 Simple Daily Habits That Separate High Achievers From Everyone Else

January 20, 2018

Everyone wants their life to be above average, but what are you really doing to make it happen? In truth, succeeding in...

The 30 Best Pieces of Advice for Entrepreneurs in 2017

January 4, 2018

As we looked through what we published in 2017 to highlight the very best knowledge shared, two things stood out to us....

Year-Ender 2017: Top 7 B2B Marketing Philosophies

December 26, 2017

Fantastic, fantastic…and fantastic!!! 2017 has been that kind of year for B2B marketers where everything they conceived...

Data prioritization, hybrid cloud help HHS auditors uncover fraud

December 19, 2017

The Department of Health and Human Services’ inspector general is tasked to find fraud, waste and abuse, but outdated...

How to Run a Data-Backed Experiment

December 18, 2017

Experiments are powerful ways to validate your assumptions. By setting up your experiment to collect relevant KPI’s you...

Data Prep Goes Serverless

December 7, 2017

The rise of platforms in which cloud providers manage the allocation of computing and storages resources has opened the...